vogue
4 Women Around the Globe Prove Why the Buzz Cut Is Bold and Beautiful
Apple Music Africa
Favorite New Artist
april 2018
vogue magazine
top 100 style influencers
apple music beats 1
featured artiste
glitz style awards
artiste of the year
nominee
It is no easy task to build a strong reputation and simultaneously
forge a unique path in a developing industry on the cusp of global
headway. However, Amaarae has managed to pave a way for herself and
her sound in the Sub-Saharan space. Born July 4, 1994 to parents Ama
Bawuah and Kwadwo Boateng Genfi, Ama Serwah Genfi (popularly known as
Amaarae) is the eldest of two children. A truly multifaceted artist,
the Ghanaian singer, songwriter, producer, and sound engineer is fast
becoming a force amongst her peers in the West African music scene.
Amaarae has placed her mark firmly in Africa’s bubbling new sub
–genre; Alté. Her eclectic sound and cool demeanor, coupled with her
bold colored hair has solidified her as one of the best new artists to
watch. She cites the likes of Billie Holiday, Anthony Kedis and
Fleetwood Mac’s Stevie Nicks as some of her influences. However, her
own unique experi- ences and penmanship contribute to her
genre-bending sound.
Her first live shows in Ghana at Café Kwae, Shop Accra and Vine Lounge
set the pace for Amaarae. Her unique curated sets saw her win more
fans with two intimate shows in New York. These prepared her for
larger crowds at Lagos’ Art X in 2018, Backyard Lagos in the same
year, and Boiler Room’s True Music Africa in Accra, in March 2019. Her
own curated concert, JulyFest in Accra, created an idyllic experience
only Amaarae could pull off.
Within a year of pursuing music professionally, her art and talent
have been recognized both locally and internationally by outlets such
as Boiler Room, Apple Music and Vogue. She was named Apple Music
Africa’s Favorite New Artist in April 2018 and became an Apple Music
Beats 1 Featured Artiste for her debut project Passionfruit Summers
later that year. Her work with musicians such as Ghana’s Stonebwoy and
Nigeria’s Santi and Odunsi has brought her name into the limelight as
an artist with an uncanny ability to find comfort and success within
any genre she pursues. Amaarae has also been acknowledged for her
style and fashion sense. In 2018, she was featured in Vogue Magazine
online in an article on 5 women across the globe with buzz haircuts
and snagged a mention as one of Vogue online’s Top 100 Style
Influencers of 2018, in addition to being nominated as Artiste of the
Year at the Glitz Style Awards in Ghana. Her lyrical dexterity, unique
voice and exceptional style has marked Amaarae as a global artist,
putting her ahead of the curve and making her an artist to look
forward to in the coming years.
4 Women Around the Globe Prove Why the Buzz Cut Is Bold and Beautiful
Apple Music Artiste of April
Amaarae graces the cover of Agoo Magazine
Amaarae hosts and headlines JulyFest Music Festival
Amaarae's New Music Video for 'Fluid' Is a Beautiful Masterpiece
Amaarae,Kidi,Joselyn Dumas And Others Have Been Nominated For Glitz Awards
Amaarae headlines her first show in Lagos in collaboration with Beat 99.9FM and PGM Club
Amaarae, Odunsi and Teni the Entertainer for Art X Live 2018
Fluid is highlighted as one of the continent's breakout songs on the Beats 1 show with Ebro
amabawuah
@amaaraemusic.com
Teamamaarae
@amaaraemusic.com